What's the magic word?

 

You're here for early access of the Dough Lab: Holiday Edition. You should have received a special password in email today. This will be open to the public on November 21st @ 12pm EST.

Every bite supports mental health & addiction recovery 💛 #Doughp4Hope
💛 1% for mental health. #Doughp4Hope
⭐ 10,000+ 5-star reviews! The hype is real.
⭐ 10,000+ 5-star reviews. TRY NOW

[REMAINING] TO UNLOCK FREE SHIPPING ❄️📦

Doughp +PROTEIN Is Here: Real Cookie Dough, Upgraded with Protein

Doughp +PROTEIN Is Here: Real Cookie Dough, Upgraded with Protein

Kelsey Moreira -

For years, people have asked us the same question:

“Could you ever make a protein Doughp?”

We said no.
Over and over again.

Not because we didn’t want to — but because we weren’t willing to release something that didn’t taste like real cookie dough.

Until now.

Today, we’re officially introducing Doughp +PROTEIN — our first-ever protein cookie dough that delivers 10g of protein per serving without sacrificing flavor.

This is not a protein bar pretending to be dessert.
This is real, buttery chocolate chip cookie dough… upgraded.


Why We Waited So Long to Make a Protein Cookie Dough

Back in 2020, we released an early experiment called Doughpamine.
At the time, the market was obsessed with doing everything at once:

  • Gluten-free

  • Vegan

  • Refined sugar-free

  • Keto-friendly

  • Protein-packed

On paper, it checked every box.

In reality?
It just wasn’t Doughp enough.

So we took a step back.

We listened.
We learned.
And we waited — until we could make something we were genuinely proud of.


The Problem with Most Protein Desserts

Let’s be honest.

Most protein desserts:

  • Taste chalky or gritty

  • Have a weird aftertaste

  • Feel like a compromise

  • Or are just protein bars in disguise

With changes in the wellness space (including the rise of GLP-1 medications and increased protein awareness), people want more protein — but they still want food they actually enjoy.

We believe you shouldn’t have to choose between:
progress and pleasure.


What Makes Doughp +PROTEIN Different

We didn’t start with protein and work backward.
We started with our classic chocolate chip cookie dough — the same nostalgic, straight-from-the-spoon recipe Doughp is known for.

Then we carefully added protein in a way that:

  • Preserves the buttery texture

  • Keeps the dough smooth (not gritty)

  • Maintains real cookie dough flavor

  • Works both raw and baked

The result?

A protein cookie dough that:

  • Tastes like the real thing

  • Has 10g of protein per serving

  • Doesn’t feel like a “health food”

  • And actually satisfies


Is This Still Real Cookie Dough?

Yes. 100%.

Doughp is real cookie dough.
It all started with our founder Kelsey’s favorite chocolate chip cookie recipe — accidentally made safe to eat.

We use:

  • No raw eggs

  • Heat-treated flour

  • Real butter

  • And the same base that’s made Doughp a fan favorite for years

You can eat it raw.
You can bake it into cookies.
You can spoon it straight from the cup.

Protein included.


Not a Diet Product. Not a Gimmick.

Doughp +PROTEIN isn’t about restriction.
It’s about addition.

More protein.
More satisfaction.
More ways to enjoy dessert without punishment.

This is Doughp evolving — without losing who we are.


Early Access Is Live (January 6)

If you’re reading this on January 6, you’re right on time.

We’ve just released Doughp +PROTEIN to our Early Access VIPs — and because you’re here, we’ll let you in too.

👉 Shop Doughp +PROTEIN here:
https://www.doughp.com/products/protein-chocolate-chip?variant=46362790133918

Password: FIRSTDIBS

This is a small first run, and once it’s gone, it’s gone.


Real cookie dough.

Real ingredients.

+PROTEIN.

Welcome to Doughp +PROTEIN.

Are you drooling yet?